What does the future hold for Sunburn?
I didn’t travel to a single other festival in the first five years of Sunburn, and I did that intentionally, because I felt the only way Sunburn could be a truly international festival is if it had its own DNA that’s not influenced by any other festival. We did it on our own. 50% experience, 50% music. The future is going to be an extension of that formula. On the music side, line-ups will continue evolving and expanding. On the experience side, if you look at the main stage design, you’ll see we’re dying to propagate our history and culture and creativity with international technology-culture.
I didn’t travel to a single other festival in the first five years of Sunburn, and I did that intentionally, because I felt the only way Sunburn could be a truly international festival is if it had its own DNA that’s not influenced by any other festival. We did it on our own. 50% experience, 50% music. The future is going to be an extension of that formula. On the music side, line-ups will continue evolving and expanding. On the experience side, if you look at the main stage design, you’ll see we’re dying to propagate our history and culture and creativity with international technology-culture.
So Sunburn’s looking as a brand to be a mixture of Indian elegance and international technology. Next year we’re doing a black Taj Mahal, because there was meant to be two Taj Mahal, but Shah Jahan died. Sunburn up until now has been crazy. We build the whole site in 20 days – this next installation we’re building will take six months. It’s about making the brand part of the new Indian heritage.
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